Joint Chief Executive Officer
Rein Coetzee oversees the Field Operations, Finance, Auctioneering and Admin departments in ADRS. Before joining ADRS, Rein worked in the corporate environment where he mainly focussed on human resources, retail operations and financial services. During his tenure in the corporate world, he held various senior leadership roles and was responsible for several strategic initiatives. It was here that he gained extensive experience in the customer management value chain, being involved with sales, credit onboarding, customer service management, field operations and debt collections. Rein is passionate about leadership development and leading change and has successfully completed his PhD degree in 2010 with a focus on leadership and change management. In his role as Joint Chief Executive, Rein is involved in leadership development with a focus on growing the leadership capabilities in ADRS as well as establishing a high performing culture that conducts business in an ethical manner. His purpose is to ensure the continued sustainability of ADRS and its clients through the vision of being “Your trusted debt collection partner”.
Joint Chief Executive Officer / Director
Sheldon Govender, with over 21 years of experience in business, Sheldon brings a wealth of knowledge and expertise to ADRS Diversified Services. His extensive background spans customer service management, sales and marketing, human resources, furniture retail, financial services, and debt collection. Sheldon is adept at integrating and aligning business solutions to meet strategic goals. His dedication to assisting employees and commitment to providing world-class service led him to join ADRS Diversified Services as the Human Resources Executive in 2016. In this role, he developed human resources solutions that aligned with the company’s strategic objectives, ensuring effective business performance and a seamless human resources value chain in ADRS. In 2018, Sheldon was appointed Joint Chief Executive Officer and later became part Director. In this capacity, he oversees Human Resources, Call Center, Call Center Banking, Telephony Management, Marketing, and IT. He manages the company’s overall operations and resources, spearheading the development of strategic business goals and cultivating the company’s culture, values, vision, and mission. Sheldon currently holds a Middle Management, Advanced Strategic Management Qualification, and a Post Graduate Diploma in Strategic Business Management which he obtained through the Northwest University (NWU).
Marketing Manager
Natasha Mokgojoa our esteemed Marketing Manager at ADRS. With six years of dedicated service to ADRS, Natasha brings a wealth of experience and expertise to her role. Before joining ADRS, she held a prominent position at the renowned financial services company. Drawing from her extensive background in debt collections, marketing, and consumer behavior, Natasha plays a pivotal role in shaping marketing strategies and driving the business brand’s success. Natasha holds a Bachelor of Marketing Management Degree; this underscores her commitment to excellence and proficiency in her field. Throughout her tenure, Natasha has consistently demonstrated her ability to craft effective marketing campaigns that resonate with the target audience and deliver meaningful results for the business. Her strategic insights and innovative approach ensure that the marketing initiatives are always at the forefront of industry trends. With Natasha leading the marketing efforts, ADRS Diversified Services continues to thrive and grow, cementing its position as a leader in the debt collections industry.
Human Resources Manager
Leonie Hammond oversees the Human Resources Department at ADRS, aligning with the company’s core values of integrity, ethical behavior, and empowerment through continuous development. Her strategic approach to recruitment and results-driven mindset ensures a productive work environment, fostering sustainable transformation within the business. By cultivating an atmosphere of achievement aligned with the business strategy, she invests in each employee and empowers them to reach their goals. Operating with high values and ethical standards, Leonie takes pride in making employees feel like part of the ADRS family. This commitment to being a trusted debt collection partner, delivering excellent service, and setting high performance standards has helped ADRS maintain its competitive edge. She ensures a work environment where employees feel valued and bridges management and employee relations by encouraging innovation. Leonie guides employees to embrace opportunities, grow, and thrive in their roles. Employee wellness initiatives support a well-balanced work-life, while reward and recognition strategies drive optimal performance. At ADRS, employees not only strive to excel but also enjoy their work. Leonie’s strong belief that employees are the most important asset of the business fosters a warm and positive culture. She states, “I believe that Human Resources is the heart of the business and where all the magic happens.” Leonie holds a BCom Degree in Human Resources.
Information and Communication Technology Manager
Maderie Hattingh is a seasoned IT professional with over 25 years of experience, leading both the IT Infrastructure and Software divisions at ADRS. She also manages all subcontracting service providers, bridging the gap between business needs and technical solutions to ensure cost-effective and robust systems. Maderie’s background encompasses business and systems analytics, design, project management, and leading agile development teams. She has a proven track record of designing systems and managing integrations across various industries, including debt collection and healthcare. Her deep understanding of business processes allows her to translate them into efficient and reliable IT solutions. A hands-on leader, Maderie is passionate about process automation and system integration. She excels at assessing business and technical needs and delivering high-quality IT solutions aligned with ADRS’s goals. Her “anything is possible” attitude led her to join ADRS in 2011, and since then, she has spearheaded the successful integration of multiple clients and systems, driving ADRS’s electronic transformation. Maderie leads her team with the same can-do spirit, fostering their growth and ensuring ADRS benefits from top-tier, value-added systems that prioritize security. As ADRS’s deputy information officer, she leverages her knowledge of the POPIA Act to ensure full compliance with data protection regulations.
Field Operations: Southern Division Manager
Antoinette Strauss oversees the operations of the Field Network Southern Division, drawing on over three decades of expertise to oversee the daily operations of the Field Network. Her 14-year tenure at one of the most significant furniture retailers in the country, where she focused on business unit audits and performance management, has given her a deep understanding of organizational dynamics. This experience, combined with six years of sales expertise, has strengthened her leadership style, emphasizing customer-centric approaches and revenue growth strategies. Antoinette’s educational background further enhances her capabilities. She holds a Business Diploma in Computers, which she leverages to optimize operations through technology, her competence as Train the Trainer equips her to foster effective team development, aligning her leadership philosophy with a commitment to service excellence. This commitment drives her team to achieve exceptional standards in debt collection and client satisfaction. Her multifaceted skill set includes sales, administration, debtor management, and performance improvement. Antoinette takes a proactive approach to ensuring compliance, demonstrated by her facilitation of National Credit Act (NCA) training in 2006 for all business units in the Cape and KwaZulu-Natal provinces. Her involvement in audits at Auctioneers further underscores her dedication to maintaining high standards and regulatory compliance. Antoinette’s comprehensive expertise and proactive leadership approach not only adeptly navigate operational challenges but also ensure the success of the Field Network across multiple provinces. Her commitment to continuous improvement and compliance underscores her invaluable contribution to the business.
Field Operations: Northern Division Manager
Louwtjie Kruger oversees the operations of the Field Network Northern Division, which predominantly covers the Free State, Gauteng, Limpopo, Mpumalanga, Northwest, and Northern Cape provinces. With a diverse background spanning various industries, Louwtjie has a proven track record in management, particularly in the furniture retail sector. His career began at the young age of 20 within the furniture retail environment , where he was recognized for leading the best branch in his division in his first year. In 2000, he joined another retail outlet as a branch manager and was promoted to regional manager after just four years. Between 2000 and 2005, Louwtjie completed programs in retail management and business management development. Over the course of his career, he has held multiple roles, including branch manager, regional manager, senior buyer, general manager, logistics manager, and field operations manager. With over 26 years of operational experience, Louwtjie is committed to ensuring his team delivers excellent service to clients while maintaining high standards of truthfulness, fairness, and respect within his field.
Finance Manager
Nonkululeko Zwane serves as the Finance Department Manager at ADRS, bringing with her a robust educational background that includes a BCom degree in Accounting and a Post Graduate Diploma in Accounting. Her professional journey is enriched by her experience with two auditing firms and her ongoing pursuit of Chartered Accountant exams, demonstrating her commitment to continuous learning and advancement. In her role, Nonkululeko meticulously oversees the day-to-day financial operations and provides insightful counsel on financial strategies to guide the company toward sustained success. Her steadfast dedication to upholding professional standards ensures adherence to regulations and fosters optimal fiscal health. Her passion for numbers is evident in her rigorous approach, which resonates throughout the organization and promotes financial discipline. Nonkululeko’s expertise and enthusiasm play a pivotal role in safeguarding the company’s financial integrity while actively contributing to its growth and prosperity. She embodies excellence within the financial realm, making significant contributions to the company’s enduring success. Nonkululeko’s career began as a tutor and financial admin clerk, where she developed lesson plans, managed classroom activities, and handled financial records, including bank and debtor reconciliations, budget planning, and stakeholder management. This foundation in education and practical experience underscores her detail-oriented and dedicated approach to finance.
Administration Manager
Marianne Small oversees the Administration division at ADRS, having joined the company seven years ago. With in-depth knowledge of Call Centre processes, she now manages the Client Administration within ADRS. Marianne is known for her service-driven culture and passion for people. Before her time at ADRS, Marianne spent over two decades in the furniture retail industry, where she honed her skills in call centers, loan origination, administration, logistics, and customer service. This diverse background enables her to approach client needs with a comprehensive understanding. Marianne is a strong advocate for ADRS’s core values of excellence, accountability, and empowerment. She embodies these values by consistently exceeding expectations and fostering a collaborative environment within her team. Her 20 years of experience include extensive training and development of personnel. Delivering exceptional service is a fundamental principle that guides her work, with client satisfaction and service delivery being paramount to her personal values.
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